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New Layout, Search Features, Shopping Platform


October 30, 2018. Hawk Performance, a leading manufacturer of high performance aftermarket brake products for street and track use, announces an improved website to give customers more online tools and information to select the best products for their vehicles. “This new website gives our customers better access to the latest Hawk innovations in brake pads, rotors and compounds, allowing them  to increase performance and  stay safe on the road and at the track,” said Hawk Performance Marketing Manager, Lindsey Nikolai.

Launching this month, will have an enhanced navigation tool with streamlined search options that enable customers to find the right Hawk products for their specific application and vehicle.    The site will also help educate drivers with more detailed product specifications to show what makes Hawk Performance Products better than the rest.

Development of the new site will continue in the coming months, with the addition of brake compound and use information, along with a compound recommendation tool.

For More Information, Contact:

Lindsey Nikolai

Marketing Manager – Hawk Performance



Hawk Performance is a leading supplier of severe duty and high-performance friction products manufactured in ISO-certified facilities for the motorsports and performance automotive aftermarket. Hawk Performance products are engineered to allow users to control, command, and conquer the terrain for which their vehicles are designed. Decades of experience in developing friction materials for aerospace, industrial, military, automotive and motorsports applications give Hawk Performance an advantage over the competition. In the past decade, Hawk Performance friction products have won more motorsports championships than any other friction manufacturer.